> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bily.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Bily Apps

> Add reusable capabilities through the Bily website connection you already control.

**Install capabilities, not scripts.**

Bily Apps is the app store for the internet—and the installable capability layer of Bily. Bily connects and governs your website data. Bily Apps lets you activate reusable capabilities through that connection, without adding a separate script integration each time.

## Add an App with confidence

<Steps>
  <Step title="Discover">
    Find the capability that matches your website's goal.
  </Step>

  <Step title="Review permissions">
    See the data and actions the capability needs before you activate it.
  </Step>

  <Step title="Configure">
    Add the settings the capability needs for your website.
  </Step>

  <Step title="Install">
    Activate the capability through your site's existing Bily connection.
  </Step>

  <Step title="Observe">
    Review its status, results, and available diagnostics.
  </Step>

  <Step title="Update or revoke">
    Adopt a newer version or remove access without replacing your website's Bily integration.
  </Step>
</Steps>

## Know what each product does

| Product   | Role                                                                                                   |
| --------- | ------------------------------------------------------------------------------------------------------ |
| Bily      | Connects website, server, and AI workflows through one programmable customer data and activation layer |
| Bily Apps | Adds installable capabilities through that governed Bily connection                                    |

The Bily SDK, API, and MCP are developer surfaces for Bily. Bily Apps are capabilities you install through the layer. The developer surfaces are not Apps.

## Keep one website connection

Bily Apps can support analytics, advertising, customer data, and automation while your website integration stays the same. Add or evolve a capability without giving every site owner another loader or release process to maintain.

<CardGroup cols={2}>
  <Card title="Connect a website" icon="code" href="/quickstart">
    Install the Bily SDK and verify your event contract.
  </Card>

  <Card title="Connect an AI client" icon="robot" href="/mcp/quickstart">
    Discover supported operations through MCP.
  </Card>
</CardGroup>