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Bily is the programmable customer data and activation layer for your website. Connect a site once to collect consistent events, route trusted data, and run governed browser, server, and AI workflows. Every surface stays aligned to the same website, organization, and customer data context. Bily Apps adds reusable capabilities through that connection. You can expand what Bily does without managing a new script for every capability.

What one connection gives you

Connected customer data

Collect consistent website events once, then share dependable context across browser, server, and AI workflows.

Trusted routing

Keep data within explicit website, organization, and store boundaries.

Governed activation

Run supported reads and actions through authenticated surfaces with clear scope.

Bily Apps

Install and evolve reusable capabilities through the Bily connection you already maintain.

Use the right surface for each job

Use the JavaScript SDK in the browser. It installs Bily once and sends page, product, checkout, and custom events. Use the Bily API on the server. Your tools can read scoped analytics and store state, then perform supported actions with explicit authentication. Use Bily MCP in compatible AI clients. They can discover the current operation catalog and run scoped work with Bily authentication. All three connect to the same Bily layer. The API and MCP enforce identity, organization, and store access for authenticated server and AI work.

Grow without rebuilding

Bily gives your team one stable foundation for customer data, activation, safety, and observability. Add Bily Apps as your needs change, without rebuilding the website integration. You control:
  • which sites and stores are connected;
  • which Bily Apps are installed and enabled;
  • which organization can access each store;
  • which API keys can read data or perform actions;
  • when a Bily App or configuration reaches customers.

Install the SDK

Connect your website and send your first event.

Explore Bily Apps

See what you can install through your Bily connection.

Call the Bily API

Authenticate your server and discover its stores.

Connect an AI client

Connect through Bily MCP and discover supported operations.